From brainstorms to brands: Highlands Middle School students shine at Business Fair

mxINCedu student presenting
White Plains Public Schools District News

Business was booming Wednesday evening at Highlands Middle School, where students displayed their entrepreneurial spirit with a wide array of products and services during the popular annual Business Fair.

Armed with big ideas, vast imaginations and a firm grasp of market research, nearly 170 seventh-graders working in 46 small teams turned the North Gym into a veritable startup hub where ingenuity met innovation.

From a high-tech mirror and magnetic keyholder to an accessible food tray and calming fidget tool, the event highlighted how young minds can spot everyday problems and pitch solutions through the mxINCedu entrepreneurial program led by teacher, Ina Pascal.

“The whole goal is to ask students, ‘What needs need to be met?’” said Ms. Pascal, who noted that this was the third year of the fair. “Once that idea is approved, they create an original logo, slogan and product description, conduct surveys, analyze data and learn how to work together as a team.”

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